Namita Mankad
In today’s competitive job market, how you present yourself online isn’t just about self-promotion—it’s about ensuring the right opportunities find their way to you.
Your LinkedIn presence serves as a bridge between your capabilities and the employers who genuinely need your unique skills.
I once interviewed two candidates for the same position. On paper, both seemed promising. However, their approaches to the hiring process were vastly different.
The first candidate had a strong background, deep expertise, and a genuine personality. But he was modest. He took his time in responding and approached the process with quiet confidence instead of urgency.
The second candidate was a go-getter—quick to reply, confident in his presentation, and sharp in the interview. He negotiated his offer with skill and gave the impression of someone ready to hit the ground running.
With time constraints pressing, we extended the offer to the second candidate, who even demonstrated impressive negotiation skills. What seemed like the perfect hire quickly revealed itself as anything but:
→ He lacked fundamental skills for the role.
→ He frequently took time off, leaving his team overwhelmed.
→ He failed to ask the necessary questions to learn and grow.
Eventually, he sent a vague email about needing indefinite time off—and disappeared.
The Value of Authentic Visibility
The lesson? Interviews show a small part of someone—the part they strategically choose to share.
But LinkedIn? That tells a fuller story.
When you post regularly, you showcase your thinking, your values, and your expertise. You give potential employers a window into how you solve problems, how you communicate, and what kind of leader you are.
Why Self-Marketing Is an Act of Love
When you market yourself effectively on LinkedIn, you’re performing an act of service in three important ways:
→ Love for employers: You help companies find their ideal candidate, preventing costly hiring mistakes.
→ Love for colleagues: You ensure teams get members who contribute meaningfully rather than create additional work.
→ Love for yourself: You open doors to environments where your skills will be valued and utilized.
By hiding your talents behind excessive modesty, you inadvertently allow less qualified but more visible candidates to fill roles where you could have made a significant impact.
Finding Your Authentic Voice Online
The good news?
Building a meaningful LinkedIn presence doesn’t require you to become someone you’re not. Even introverts can develop strategic approaches to online visibility that feel authentic and comfortable.
The key is consistency, clarity about your strengths, and willingness to share your professional insights. These elements create the confidence that employers seek—not false bravado, but well-founded assurance in your capabilities.
Growing Your Career Through Thoughtful Visibility
How are you currently showing up online to nurture your career growth?
Are you letting your accomplishments speak for themselves, or are you actively helping them find the right audience?
Remember that sharing your professional journey isn’t bragging—it’s ensuring that your unique skills find their way to the teams and organizations where they’ll create the most value.
In a world of noise and quick decisions, visibility isn’t optional for those who want their talents to be discovered and appreciated.
Rise into Visibility
Every leader has a moment when they realize staying in the shadows is no longer an option. You have worked too hard, learned too much, and built too many valuable skills to let them go unnoticed.
Marketing yourself isn’t about vanity—it’s about stepping into the space you deserve. When you choose visibility, you rise above doubt, above hesitation, and above missed opportunities.
If you’re ready to step into your next opportunity with confidence, let’s talk. I’d love to help you turn your career into your Phoenix moment—one where you rise, seen and valued, into the role meant for you.
A career that brings you joy and impact!
